I’m a passionate, hard-working, innovative Marketer who loves to build strategic multi-media campaigns and general marketing programs from the ground floor. Helping my clients and companies grow their brand footprint online and offline is what I love to do. My extensive background in Marketing, Advertising, and Social Media taught me how to put together an effective and efficient marketing plan based on the right audience, the right medium, and the right creative. In today’s changing landscape, technology has both hindered and helped people connect with each other, and with the companies and brands around them. My ultimate goal is to be a company’s brand ambassador – the Marketer who helps a company rise above the noise from a challenger brand to #1 in their industry. My passion to get the job done, coupled with my experience, unique skill set, strategic ideas, and transparency – will help your company get there.
Creative, strong, thought leader who is strategic, innovative, and resourceful in leading Digital Marketing, Advertising, and Social Media efforts within an organization. Proven ability to drive sales gains and increase brand awareness. Highlights include:
Guest Speaker at the IFA 2016 FranTech Digital Marketing & Technology Conference.
Increased job applications by 42% utilizing digital advertising and social media strategies.
Achieved page 1 Google rankings for one employer through dynamic social media efforts.
Tripled Hispanic customer sales/traffic for national client’s restaurants within the Miami DMA.
Attracted over 1,000+ event attendees based on a well-executed, innovative marketing plan.
eCommerce Business Manager
Digital Content Manager II
Online Merchandising Manager
H-E-B, 2018 - 2022
Digital Marketing Manager
Massage Heights, 2016 - 2017
Developed and executed the company's digital and social media marketing efforts.
Digital Engagement Lead
Labatt Food Service, 2013 - 2015
Built and led internal team to improve the company’s overall branding and marketing efforts.
Marketing & Research Director
Univision Communications (KWEX-TV / KNIC-TV), 2010 - 2012
Recruited to revamp the Marketing & Research department under the new management team.
Marketing Committee, Greater Chamber of Commerce, 2011 - 2012
Bromley Communications, 2003 - 2010
Provided national clients (Burger King, Western Union, and MillerCoors) with Hispanic media planning & buying counsel. Produced media plans with limited Hispanic budgets to increase brand awareness and maximize sales.
University of Texas at Austin
Texas Media Program
Minor in Business Administration
Rome Study Abroad Program
Early High School Graduation Scholarship