Professional Summary
I’m a passionate, hard-working, innovative Marketer who loves to build strategic multi-media campaigns and general marketing programs from the ground floor. Helping my clients and companies grow their brand footprint online and offline is what I love to do. My extensive background in Marketing, Advertising, and Social Media taught me how to put together an effective and efficient marketing plan based on the right audience, the right medium, and the right creative. In today’s changing landscape, technology has both hindered and helped people connect with each other, and with the companies and brands around them. My ultimate goal is to be a company’s brand ambassador – the Marketer who helps a company rise above the noise from a challenger brand to #1 in their industry. My passion to get the job done, coupled with my experience, unique skill set, strategic ideas, and transparency – will help your company get there.
EXECUTIVE PROFILE:
Creative, strong, thought leader who is strategic, innovative, and resourceful in leading Digital Marketing, Advertising, and Social Media efforts within an organization. Proven ability to drive sales gains and increase brand awareness. Highlights include:
-
Guest Speaker at the IFA 2016 FranTech Digital Marketing & Technology Conference.
-
Increased job applications by 42% utilizing digital advertising and social media strategies.
-
Achieved page 1 Google rankings for one employer through dynamic social media efforts.
-
Tripled Hispanic customer sales/traffic for national client’s restaurants within the Miami DMA.
-
Attracted over 1,000+ event attendees based on a well-executed, innovative marketing plan.
Professional Experience
eCommerce Business Manager II
Digital Content Manager II
Online Merchandising Manager
H-E-B, 2018 - 2024
Digital Marketing Manager
Massage Heights, 2016 - 2017
Developed and executed the company's digital and social media marketing efforts.
Digital Engagement Lead
Labatt Food Service, 2013 - 2015
Built and led internal team to improve the company’s overall branding and marketing efforts.
Marketing & Research Director
Univision Communications (KWEX-TV / KNIC-TV), 2010 - 2012
Recruited to revamp the Marketing & Research department under the new management team.
Marketing Consultant
Marketing Committee, Greater Chamber of Commerce, 2011 - 2012
Media Supervisor
Bromley Communications, 2003 - 2010
Provided national clients (Burger King, Western Union, and MillerCoors) with Hispanic media planning & buying counsel. Produced media plans with limited Hispanic budgets to increase brand awareness and maximize sales.
Specialities
ECOMMERCE
DIGITAL MARKETING
ADVERTISING
SOCIAL MEDIA
BRANDING
Computer Skills
MS OFFICE
SIMMONS (SPSS)
SCARBOROUGH
DONOVAN
MAPPOINT
GEOSCAPE
PHOTOSHOP
PUBLISHER
PREZI
MAILCHIMP
CONSTANT CONTACT
SURVEY MONKEY
SPROUT SOCIAL
SALESFORCE (CRM)
JIRA
BASECAMP
TRELLO
UMBRACO (CMS)
BASIC HTML
ZENOTI
Affiliations
YELP ELITE
TEXAS EXES
ALPHA PHI
Education
University of Texas at Austin
BS Advertising
-
Texas Media Program
-
Minor in Business Administration
-
Rome Study Abroad Program
-
Early High School Graduation Scholarship