Aimee Coleman

E-mail: aimee.coleman@att.net

 

Phone: 210.471.8130

RESUME

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Professional Summary

I’m a passionate, hard-working, innovative Marketer who loves to build strategic multi-media campaigns and general marketing programs from the ground floor. Helping my clients and companies grow their brand footprint online and offline is what I love to do. My extensive background in Marketing, Advertising, and Social Media taught me how to put together an effective and efficient marketing plan based on the right audience, the right medium, and the right creative. In today’s changing landscape, technology has both hindered and helped people connect with each other, and with the companies and brands around them. My ultimate goal is to be a company’s brand ambassador – the Marketer who helps a company rise above the noise from a challenger brand to #1 in their industry.  My passion to get the job done, coupled with my experience, unique skill set, strategic ideas, and transparency – will help your company get there.

 

EXECUTIVE PROFILE:

 

Creative, strong, thought leader who is strategic, innovative, and resourceful in leading Digital Marketing, Advertising, and Social Media efforts within an organization. Proven ability to drive sales gains and increase brand awareness. Highlights include:

 

  • Guest Speaker at the IFA 2016 FranTech Digital Marketing & Technology Conference.

  • Increased job applications by 42% utilizing digital advertising and social media strategies.

  • Achieved page 1 Google rankings for one employer through dynamic social media efforts.

  • Tripled Hispanic customer sales/traffic for national client’s restaurants within the Miami DMA.

  • Attracted over 1,000+ event attendees based on a well-executed, innovative marketing plan.

 

Professional Experience
Digital Marketing Manager
Massage Heights, 2016 - 2017

 

Developed and executed the company's digital and social media marketing efforts.

 
Digital Engagement Lead
Labatt Food Service, ​2013 - 2015

 

Built and led internal team to improve the company’s overall branding and marketing efforts.

Marketing & Research Director

​Univision Communications (KWEX-TV / KNIC-TV), 2010 - 2012

 

Recruited to revamp the Marketing & Research department under the new management team.

 

Marketing Consultant

Marketing Committee, Greater Chamber of Commerce, 2011 - 2012

Media Supervisor
​Bromley Communications, 2003 - 2010

 

Provided national clients (Burger King, Western Union, and MillerCoors) with Hispanic media planning & buying counsel. Produced media plans with limited Hispanic budgets to increase brand awareness and maximize sales.

Specialities
Computer Skills

MS OFFICE

SIMMONS (SPSS)

SCARBOROUGH

DONOVAN

MAPPOINT

GEOSCAPE

PHOTOSHOP

PUBLISHER

PREZI

MAILCHIMP

CONSTANT CONTACT

SURVEY MONKEY

SPROUT SOCIAL

SALESFORCE (CRM)

JIRA

BASECAMP

TRELLO

UMBRACO (CMS)

BASIC HTML

ZENOTI 

University of Texas at Austin

BS Advertising 

 

  • Texas Media Program

  • Minor in Business Administration

  • Rome Study Abroad Program

  • Early High School Graduation Scholarship

     

     

     

Education​

DIGITAL MARKETING

ADVERTISING

SOCIAL MEDIA

BRANDING

 

 

 

 

Affiliations

YELP ELITE

TEXAS EXES

ALPHA PHI

 

 

 

Resume Available for Download

© 2017 by Aimee Coleman. 

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